Innovation Idols

The Innovation Thailand report highlights seven Innovation Idols ~ individuals, businesses or organizations ~ who started with an innovative idea, turned it into concrete action with the help of the Internet and made a positive difference in addressing a social, economic or community challenge.

These award winners are doing exciting things online that are improving lives, sharing Thai culture and language with the world, and creating economic opportunities. We hope these home grown innovation heroes will inspire others to step forward and innovate for the benefit of all.

We hope that telling their stories will inspire the next generation of Thai innovators.

Innovation Thailand Online sign language translation service
We are the first country in ASEAN that offers aid to hearing impaired people on video via Internet technology and we aim to reach 100,000 people within 5 years.
Somyos Sundaravibhat
Thai Telecommunication Relay Service (TTRS)

With just 500 sign language translators in Thailand and over 200,000 hearing impaired people, there was clearly a need to help these individuals communicate with the people who can hear as well as with each other. To meet this need, the Thai Telecommunication Relay Service (TTRS) was established through the support and cooperation of Mr. Somyos Sundaravibhat; leading Thai academics including Professor Wiriya Namsiripongpan and Director Wantanee Phantachat; and the National Broadcasting & Telecommunication Committee (NBTC), the Universal Foundation for Persons with Disabilities, the National Electronic and Computer Technology (NECTEC).

TTRS empowers the hearing impaired with the ability to communicate through voice, video-calling, SMS, multimedia message service or even instant messaging as well as the TTRS call center. While services are accessible via computer, mobile phone or public kiosk, computer-based video calls are by far the most popular service among TTRS’s 1,000 active users. Keeping this community connected relies heavily on Internet access (and a 1 mbps upload speed). With Mr. Somyos future plans to launch video calls via smart phones and tablets in 2013 and expand the user community to 100,000 people by 2015, improving existing Internet connectivity across Thailand to make this service more widely accessible is critical.

For Thailand’s hearing impaired citizens, nationwide access to broadband Internet networks is not a luxury. It is a basic necessity.

Innovation Thailand Promotion and export of traditional handicrafts online
It took us 15 years to gradually promote our local intellectual creativity to other markets in different villages, and districts but in 5 years through the internet our products are exported to Germany, Sweden, Australia, Switzerland, Malaysia, Japan, China and Laos.
Pongsri Preechapongmit
Hyacinth Weaving Craft Group “Ban San Pamuang”

Like many communities across Thailand, Ban San Pamuang village, in Phayao province, faced the challenge of declining rural incomes and the associated domestic and societal problems that often come hand in hand. Rather than looking outside for a solution, the people of the village looked within and realized they had the knowledge and skills to produce handmade crafts that could be sold in overseas markets. All they needed was as a way to connect the village to the global market. This is where Khun Pongsri and the Internet come in.

In 1997, Khun Pongsri established the “Hyacinth Weaving Craft Group” of Ban San Pamuang Village with just 10 members, to help her community earn much needed income while preserving an important part of the local cultural heritage. The group initially focused on establishing quality standards, improving production techniques and building their own brand by participating in traditional market activities like trade fairs. While the outstanding quality of the group’s merchandise was recognized within Thailand, they needed a way to expand awareness of their offerings to new markets.

In 2007, the Hyacinth Weaving Craft Group established its website to showcase their products to the world. Over the years the site has been developed to include product information and photos, production details, prices and instructions for placing an order. It also permits delivery tracking and even offers a discussion forum. Since the website was launched, the Group’s sales have increased by over 50% and orders are now regularly coming from international markets including Germany, Sweden, Australia, China and Japan. The group has grown to 620 members and they still cannot keep up with demand. For Ban San Pamuang village this is not a bad problem to have.

Innovation Thailand Promotion and export of Thai culture online
It was just me, a computer and the Internet. Today my products are sold in 20 countries around the globe
Wootinun Sung-ong
Tuff Company Group (Tuff Co., Ltd.)

Wootinun Sung-Ong, Chief Executive Officer of Tuff, started his own business at the age of 23. From humble beginnings at home and boxing stadiums, buying and customizing Muay Thai boxing shorts, he steadily grew his business by using the right technology to realize his vision and become one of Thailand’s new micro-multinationals. Khun Oak’s journey included opening his own factory complete with an onsite R&D department, using the Internet to help him expand his franchise internationally and even establishing a boxing training camp in his father’s honour.

Today, with the click of a button the beauty and tradition of Muay Thai is being exported to the world. Khun Oak’s innovative spirit has led him in new and exciting directions and today he has developed his own software for his business and employs 40 staff across three business lines. Most recently, Khun Oak has set up an eCommerce consultancy, to help other Thais realize their entrepreneurial dreams by doing business online more effectively.

Khun Oak is proof that when passion and a great idea are paired with the infrastructure to export that idea to the world, there is no limit to Thailand’s potential.

Innovation Thailand Open source mapping solution
With open sources, the internet and the cooperation of many parties, today we are armed our people and community leaders with knowledge in surveillance for invasive forest and allows us to work faster.
Prawut Wongseenin
Department of Special Investigation (DSI)

Deforestation is a major environmental issue that Thailand has been grappling with for many years. Among the causes for the loss of forest area is illegal encroachment on protected areas, like national parks and wildlife sanctuaries.

The Bureau of Consumer Protection and Environmental Crime of the Department of Special Investigation (DSI), Ministry of Justice is responsible for investigating encroachment cases and protecting Thailand’s forest resources. To assist these efforts, Pol. Maj. Natapol Disayatham, PhD. Titasak BoonThai (Dr.) and Mrs.Tanaporn Traikityanukul developed an innovative open source mapping solution that combines data from multiple sources. The solution uses MapFish OpenLayers and Extjs and Google Maps and is accessible at https://dsi-map.go.th. Pol. Lt. Col. Prawut Wongseenin, who oversees the project, recognized the value of empowering local communities and responsible NGOs with Internet access to the DSI encroachment map so they could share information and updates in real-time and expedite the work of the Department.

Today the map solution incorporates data from official surveys, land use authorization documents, aerial and satellite imagery as well as crowd sourced information from the public. By combining all available digital content and gaining additional content from the community, this highly effective solution makes it possible for the DSI to determine if an area is being encroached on in just five minutes, compared to the two months it took using traditional methods.

Going forward the DSI plans on expanding community participation in its encroachment map project through specialized training for NGOs, community leaders and young volunteers on how to update the map with real-time observations. The increase in local input to the DSI’s map will help ensure faster action against encroachment and give Thailand’s forests a fighting chance.

Innovation Thailand Social Enterprise for play-based learning
Technology is an essential part in creating ideas for youth, searching and finding the answers to what they suspected. It also can be applied as a tool for them to have fun while learning
Nutch Poovarawan
Cubic Creative

How can you nurture the natural creativity of Thailand’s future generations? One child, one activity at a time according to Khun Nutch, the co-founder of Cubic Creative, an education oriented social enterprise established in 2007. To date over 10,000 children, mostly pre-teens, have passed through its doors.

Dissatisfied with the traditional Thai education system and its focus on memorizing facts and passing exams, Khun Nutch founded Cubic Creative to organize youth camps that engage students and instill confidence in their ability to creatively solve life’s problems, while living happily in their communities.

A key pillar of these camps is the use of ICT in over 200 educational games / activities and 15 specially developed applications. Students use their creativity to find answers to a series of questions via the Internet. As in life, there is more than one way to proceed, so children are encouraged to think for themselves in order to come up with a winning solution.

The Cubic Creative experience unlocks the creative potential of Thai children and helps prepare them for life and work in the current century.

Innovation Thailand Mobile real-time emergency response video monitoring solution
“The Internet is my guru, my professor. High bandwidth will drive more efficient, life-saving devices for emergency and remote physicians”
Tavatchai Kanchanarin
Phramongkutklao Hospital, Royal Thai Army Medical Department

In Thailand, as in countries throughout the world, there are simply not enough doctors to be everywhere they are needed. Increasingly, this issue is being addressed by using Internet and wireless broadband technology to link doctors with patients via streaming video connections. This increases the number of patients who can be treated and makes the best use of the doctor’s time.

The concept of telemedicine inspired Col. Tavatchai Kanchanarin at Phramongkutklao Hospital to develop a highly innovative solution offering real-time video monitoring from remote locations or moving vehicles, connecting emergency response personnel with doctors in the hospital to improve patient care during the first critical minutes.

As this solution was developed locally it has been designed to function using Thailand’s existing IT and network infrastructure. The system incorporates an IP network video camera, a mobile WiFi connection, and a Lithium-ion power supply that can last for up to 6 hours. Due to the relative weakness of Thailand’s broadband infrastructure in rural areas, Col. Tavatchai’s system is designed to work with the nation’s existing cellular network and can deliver up to 30 frames per second at 640X480 pixels. There is also multipoint functionality that allows for several doctors to consult on a specific case in real-time.

Innovation Thailand Diagnostic hardware with sensors to monitor speed, direction and stability
If the G-box platform can help reduce even one accident, we’re happy. You can’t put a price on the value of preventing an accident, whether on the scene or the longer term impact it has on families and society. Its the value of a life, which is precious no matter how you look at it.
Passakon Prathombutr
National Electronics & Computer Technology Center (NECTEC)
Thanud Lunagnarutai
National Electronics & Computer Technology Center (NECTEC)

Road safety is a major policy issue in Thailand due to the high number of accidents and related injuries that occur every year. In fact, Royal Thai Police data indicates that between 1998 and 2011 road accidents resulted in an average of 34 deaths per day – every day.

The scientists and researchers at the National Electronics & Computer Technology Center turned their attention to this urgent national problem and devised an innovative approach to monitor and evaluate the behavior of interprovincial bus drivers while they are operating their vehicles.

Mr. Thanud Lunagnarutai, a NECTEC researcher, led to the creation of the ‘G-box’ platform which is a piece of diagnostic hardware with sensors connected to the bus’ engine and transmission and steering systems to monitor speed, direction and stability. The device also incorporates GPS tracking and can send local and operational data in real-time to a transportation control center via GPRS/3G or WiFi networks. This data is then analyzed to determine if there is a potential problem with the driver.

Ideally the G-box platform will provide an early warning system about drivers that are over tired or driving erratically and authorities can be dispatched to intercept them before an accident occurs. The technology is currently being field tested on buses traveling between Nakorn Ratchasima province and Bangkok. Once the device has been certified, NECTEC plans to offer the license to manufacturers for free in order accelerate the commercial use of this potentially life-saving technology.